Portfolio
Themed Land Concept and Wayfinding Copy
Camelot Court Themed Land Concept by Shelby Brooks, Anastasia Edry, Matteo Esposito, and Edwin Fuentes (Story by Shelby Brooks)
Conceptual Overview: Step into the true love story of King Arthur and Queen Guinevere, smells of carts, bustle of the village, clanking of knights–but envy rears up out of the darkness. A twist on the timeless tale, Arthur’s brother Lancelot–dark, brooding–challenges King Arthur to the thrills of a clash in a nighttime spectacular, a boat ride in a ghostly underground, jousts of neverending loops (carousel), to win not just the throne of England but the very love of the woman at his side.
Backstory: Brothers Arthur and Lancelot played on the clifftops of North Cornwall, England, swords kid-sized and armor too big. In the castle’s hallways, they’d act out battles for the throne–always ending with Lancelot’s swordtip at Arthur’s neck, only to relent.
Irked to be bested so often, Arthur spent his growing-up years fencing, in lessons, mopping his brow. Even so, he’d take breaks to chat with his classmates about politics, war, and new ways they could change the world. Out of the corner of his eye, he’d spot Lancelot in a tower’s crooked-teethed shadow, steadily practicing, faster than him by one breath.
Despite the shadows, Arthur’s sunny smile caught him a following of young people from the towns nearby. They’d met up one evening at a local tavern, The Once and Future King, punching Arthur’s arm, pretending to fence like their instructor. Arthur laughed but stumbled, clattering a serving tray to the floor. A hush. Arthur’s eyes lifted, in apology, to lock with Guinevere’s.
With a prince kneeling before her on the dirty tavern floor, Guinevere tapped him on the head with her rolled-up napkin set and smirked to say, “Let’s not have that happen again, sir.” She bobbed a brief curtsy on her way back to the kitchen to get a new tray. A small voice inside Arthur murmured, “She’s my queen.”
Little by little, Arthur missed fencing lessons. He skipped lessons of all kinds. He bought more than a fair share of daily specials from the tavern. Guinevere lost her job at The Once and Future King, for one too many trips into the country with a bright-eyed prince. In less than a year’s time, Guinevere accepted his hand in marriage.
Unbeknownst to Arthur, the same night he tripped against a tray, Lancelot had waited outside the tavern’s back door, strings of late-night dates along the cliff’s edges in the last two years, a deepening darkness Guinevere couldn’t resist. His eyes flashed at Guinevere in feverish dreams, the first weeks of marriage to Arthur.
Only one person continued to imagine the brothers as they were–playing on the cliffs, butting heads in overlarge helmets–their father. Within a year of the marriage, their father, the King, fell ill and passed away. Grieving, the brothers fell into a strange habit–meeting for fencing lessons together. Guinevere hesitated to stop by, but became concerned after the matches became more and more heated. After one of these intense sessions, Lancelot threaded his fingers in hers as he passed, Arthur’s smile a little less full. “Wait for me at the final battle,” she read to herself, the crumpled note in hand.
With enough to keep his mind busy, Arthur was soon appointed King of England, Guinevere at his side as Queen. The new rulers invited a new jester into the court, a welcome source of joy in times of grief and strife. Lancelot frequented the lower chambers of the castle, preferring the dark, the quiet. Guinevere would occasionally see Lancelot at the servants’ door, a carpenter of sorts for toys for the servants’ children.
In his new era as ruler, King Arthur remembered the thoughts he’d pressed on his classmates–a way to change the world. He made the kingdom’s first Round Table, a group of knights made up of his former fencing partners, traveling knights, and his brother Lancelot. Guinevere, as head of food services, insisted on serving food for the knights’ meetings, a way to serve others, but she found herself increasingly ensnared in the stare of the brother she’d met at the cliff’s edge. The jester noticed King Arthur’s meetings at odd hours with carts at the gates, flashing gold. The jester’s role was not to govern a country, or point out debts in the country, so not a word was spoken.
The land opens with the climactic event, barely after the new king is crowned–Arthur discovers Lancelot’s love for Guinevere, and perhaps even more painful, Guinevere’s love for Lancelot. We can make the land family-friendly: A lightning strike illuminates the castle’s tallest tower. Silhouettes are visible in the window of a lower chamber, a crown on one person’s head. A flash of sword on the other’s hip. Lancelot kisses the palm of Guinevere’s hand. Arthur, outside the castle, rushes into a crowd (guests), who bunch up confused by their king’s sudden change.
“Out!” Arthur cries. “Out! Who is heir to the throne?” he bellows, beats of sweat clumping the hair framing his face. Could the guests hear the heartbeat of their king? Was he their king?
Camelot Court Themed Land—Wayfinding Copy by Shelby Brooks
Story first: Dark romance twist on Camelot—Lancelot as a phantom like in “Phantom of the Opera”
Wayfinding Legend:
CAMELOT COURT
ATTRACTIONS
XX (Carousel): Joust astride many steeds to defeat knight Lancelot for Ginny’s hand.
XX (Boat Ride): Acquire passage through the dungeons of Lancelot du Lac to search for Ginny.
XX (Theater): Determine the fate of Ginny’s loves as prince-brothers fight to the death in a 4D theater.
DINING
XX (Tavern)
SHOPPING
XX (Cart)
Wayfinding Names (in Blue Sky):
Joyful (dark around edges) area (Carousel, Theater, and Cart): The Once and Future Love
Carousel: Joust for Thy Love, Joust VS Sir Lancelot, The Royal Court, Court Rumors, or All’s Fair Grounds (or All’s Faire Grounds)
Theater: Clash of Kings; Come, Death-Day; A-Maying; or To War, for Ginny
Cart: Knight of the Cart, Round Table Magic, Round Table Wares, or Maypole Market Square
Dark area (Boat Ride, Oracle Window, and Tavern): Du Lac
Boat Ride: Shadows of the Dungeons, Disappearances Below, Miles to Go Before Thy Sleep, Thou Wilt See Thy Tomb, or If Ever I Would Leave You
Oracle-Style Element (Window): Sir Gawain’s Cell, Merlin’s Time-Portal (the story’s brothers), or Witch’s Lancelot-Potions
Tavern: (King Arthur’s) Lancelot’s Keep (graffiti), (Brothers’) Keep Not (graffiti), Come What May, Warroom of the Brothers, or Hall of Brothers
Press Release for an Immersive Resort by the Sea
Construction In Motion for Gulfport’s Newest Luxury RV Resort
Mississippi’s Secret Coast lets the cat out of the bag — amenities, RV sites, and a waitlist.
GULFPORT, Mississippi — Gulfport Luxury RV Resort, the Gulf Coast’s newest luxury RV resort, is making construction progress at 200 Cowan Road, Gulfport, Mississippi. The resort will be a luxury destination experience within walking distance of the beach and waves. Structures are up for the: walls, roof, and columns for the clubhouse; concrete pads for the RV sites; and tile, depth, and levels of the swimming pool.
Imagine with us: Walk beneath the tall ceilings of the clubhouse, for a snack at the café, a visit with the concierge, or a break to do laundry. Let the current sweep you along a lazy river, or sip a drink at the swim-up bar or poolside beneath a cabana. Smile as your kids dance in the splash pad, or invite your family to join you in the resort-style swimming pool.
Opening XXXX, the Gulfport Luxury RV Resort will offer 100+ luxury back-in RV sites, with concrete pads, vehicle parking, 30/50-amp electrical service, full hookups, and WiFi. Other amenities include a dog park, a playground, bathhouses, a fire pit, golf cart and bike rentals, and a grill area under a pergola. “One look at that blue horizon, and you’ll fall in love with it. It’s South Florida, with a twist,” chuckled P.J. Vicari, owner of Gulfport Luxury RV Resort.
Secure a spot on the waitlist at [URL].
# # #
For more information about Gulfport Luxury RV Resort, please contact XXXXXXX at XXXX@XXX.com or call XXX.XXX.XXXX.
Gulfport Luxury RV Resort
[Boilerplate]
Experience Marketing
Disney Parks News Blog – Everything Happening This Fall at Walt Disney World
Instagram: Disney Parks News Blog – Everything Happening This Fall at Walt Disney World
Facebook: Disney Parks News Blog – Everything Happening This Fall at Walt Disney World
Magic Moments Podcast (wrote the episode title and description) – Episode 7: Tron, Starlight, and Princesses: The Latest from Disney Parks
Disney Parks News Blog – Celebrate Creativity at the 2025 EPCOT International Festival of the Arts
Award – Outstanding Achievement for Second Highest Ranking Article on Disney Parks News Blog (Celebrate Creativity at the 2025 EPCOT International Festival of the Arts)
MyMagic Guest Portal on Disney Parks News Blog – Top 10 Hidden Secrets at Walt Disney World
MyMagic Guest Portal on Disney Parks News Blog – Walt Disney World Packing List: What You Need and What to Skip
Brand Storytelling
American Red Cross of Northern New England – Copy for Facebook Post for Fire Prevention Week
American Red Cross of Northern New England – Copy for Instagram Post for Fire Prevention Week
Resort & Destination Content
LSU Alumni Blog – Alumni Spotlight: Karen Solomon
Website (editing coding on back-end) – River's Edge Resort at Heber Valley
Amenities Page (writing) – Locker's Southern View Luxury Motorcoach Resort
Activities Page (writing) – Locker's Southern View Luxury Motorcoach Resort
Website (editing coding on back-end) – Locker's Southern View Luxury Motorcoach Resort
Instagram Post (graphic design and copy) – Locker's Southern View Luxury Motorcoach Resort
Facebook Post (graphic design and copy) – Tiger's Trail RV Resort
Facebook Post (graphic design and copy) – Tiger's Trail RV Resort
Instagram Post (video editing) – Gulfport Luxury RV Resort
Facebook Post (copy) – Tiger's Trail RV Resort
Facebook Post (giveaway and copy) – Tiger's Trail RV Resort
Guest Experience & Communications
Maroon Magazine – Beating the Drum
Texas A&M Foundation News – True Loves
College of Education & Human Development (CEHD) News – CEHD Professor’s Impact on Early Childhood Education Beyond Texas
CEHD News – Getting to Know: CEHD’s Interim Department Heads
CEHD News – Change Is Hard: Strategies to Help Organizations Find Success
CEHD News – CEHD Professor Named Dean-in-Residence at Research Association
Instagram Post (copy and hashtag) – Texas A&M Transportation Institute (TTI)
Instagram Post (copy and hashtag) – TTI
Instagram Post (photo and copy) – TTI
Instagram Post (photo and copy) – TTI
Center for International Intelligent Transportation Research (CIITR) Blog – Inviting Border Transit Agencies into the Capacity, QoS Conversation
CIITR Blog – Piloting LiDAR Sensors to Enhance Border Traffic Information
CIITR Blog – Applying AI, Drones and Satellites to Improve Border Transportation
CIITR Report – FY 19-20 Biannual Report
Safety Through Disruption One-Pager – Public Information Officers’ Quick Reference: Social Media Guidelines for Discussing Automated Vehicles
Center for Transportation Safety News – Follow These Safety Tips as You Make Christmas and New Year’s Day Plans This Year
Center for Transportation Safety News – Eight Rules for Safer Holiday Travel This Thanksgiving
Texas Transportation Researcher Magazine –
Before Warning Bells Ring — Hazmat, Train Derailment Emergency Planning for Schools
Big Data Saves DOTs Time, Resources for Truck Parking Analysis
TTI’s Mukhopadhyay Develops Test Methods for Cracking-Resistant Concrete
Ocean of Possibilities — MarTREC Explores Blockchains for Maritime Industry
Recipe in the Making: The TxDOT Balanced Mix Design Project Is Developing a New System for Mix Design of Asphalt Mixtures
TTI/TxDOT-Developed Test Method Recognized as Official ASTM Standard for Erosion Control on Slopes
Looking to the Future with the Texas Connected Freight Corridors Project
TTI’s RELLIS Research and Testing Facilities
Coordinating Bicycle, Pedestrian Count Data to Identify Active Lifestyle Patterns
TTI, Texas A&M Explore Incentivizing Active Travel with Bus Rapid Transit Lines
Safetynet Newsletter – Busting Myths Related to Prescription and Over-the-Counter Drugs and Driving in Texas
Safetynet Newsletter – Safety Starts with You: Increasing Awareness Between Bicyclists, Pedestrians and Commercial Motor Vehicles (CMVs) Before a Crash Occurs
Safetynet Newsletter Crash Site Investigation — Training Prosecutors to Know What to Do, Look for
Texas A&M Transportation Institue (TTI) News —
TTI Employees Participate in TRB SETT Conference
TTI’s Das Publishes Book on Artificial Intelligence in Highway Safety
TTI’s Field Demonstration of Connected Intersection in Houston
TTI Researchers, Staff Members Appointed TRB Committee Chairs
TTI’s Kong Publishes Article in Case Studies on Transport Policy
Gick Featured in TR News Article
Tooley Honored with University of Arkansas College of Engineering Distinguished Alumni Award
TTI, TAMIU Exchange Information at Land Ports of the Future Workshop
CIITR Expands Transit Capacity, QoS Guidance to Border Applications
Tim Lomax Receives TxDOT’s 2022 Road Hand Award
CIITR’s Jason Wu Applies LiDAR Sensors to Safety, Traffic Monitoring
To the Skies and Beyond! CIITR Conducts Research on Aerial, Satellite Imagery of Border Crossings
Kong Leads TTI Team in IEEE Journal Publication
TTI Experts Receive Recognitions at 2022 TRB Annual Meeting
TTI Authors TCRP Guidance for Transit Agencies Using Social Media
TTI’s Shawn Turner Receives 2020-2021 Regents Fellow Service Award
Crowdsourced Data Enhance Border Trip Insights in a Center for International Intelligent Transportation Research Report
TTI Engages Young Women’s Leadership Academy to Explore Careers
Transportation Short Course Delivers Excellence, Inspires Next Generation in Transportation
TTI Contributes Transportation Expertise to Southern Regional Climate Center
Child Passenger Safety Technicians Get Inspired (and Learn Something, Too!) at 2021 Texas Child Passenger Safety Conference
Texas Transportation Hall of Honor Inductee Mark Goode Celebrates 100th Birthday
Traffic Safety Design Leader Karen Dixon Recognized by 2021 ITE Safety Council Edmund R. Ricker Award
Entrepreneur Yanzhi “Ann” Xu Co-Creates Start-Up Company to Commercialize Electric Vehicle Charging Demand Software
Guo-Led Team Advances as Finalist in ITE Vision Zero Design Sandbox Competition
TTI’s Habermann Leads Intercollegiate Team to Recommend Ways Transportation Professionals Can Help End Human Trafficking
TTI’s Khodadadi Publishes Article on Safety Performance Functions for Non-Federal Aid System Roads
TTI Study Produces Insights on the Use of Automated License Plate Readers for Traffic Safety Purposes
TTI’s Hansen Helps Capital Metro Shape Its Microtransit Service Standards
Das Publishes Transportation Research Record Analysis in TR News
TTI’s Villa Publishes Book on North American and European Trade and Transportation
Kay Fitzpatrick Feature in ITE Journal March 2021 Issue
TTI Crash Analytics Experts Publish Highway Safety Analytics and Modeling
TTI, Neology, Inc., Extend Research Partnership to Support Mobility Innovation
Andy Mullins, Former TTI Researcher and Program Manager, Honored with Transportation Planning Fellowship
ITE’s Texas District Delivers First Virtual Conference with TTI Support
CARTEEH Researchers Publish First Book on Traffic-Related Air Pollution and Human Health
TTI’s Soheil Sohrabi Published AVs and Public Health Research Paper
College Students, Traffic Safety Professionals Attend Virtual 2020 U in the Driver Seat Symposium
Bringing the Passion at the Virtual 2020 Texas Child Passenger Safety Conference
TTI Researchers Receive U.S. Patents for Pedestrian Safety, Traffic Data Systems
TTI, German Aerospace Center Promote Mutual Research Interests and Technology Transfer
TTI’s Ahmadreza Mahmoudzadeh Named to Mass Transit’s 40 Under 40 List for 2020
A Galaxy Not So Far Away: Safety Innovation at the 2020 Virtual Traffic Safety Conference
TTI, Texas A&M Partner on Senior Driver Assistance Technologies Study
TTI’s Lomax Receives TSPE 2019 Engineer of the Year Award
Epps Presented with Lifetime Achievement Award, Inducted into AMAP Hall of Fame
TTI, Houston TranStar Win Awards for Roadway Flood-Warning System
TTI’s Amy Epps Martin Earns Prestigious Honor as ASCE Fellow
Winfree Emphasizes Timing as Key to the Future of Transportation in GRIDSMART’s #talkITS Magazine Article
Winfree Speaks to TTI, UT Austin Collaboration in GPS World Magazine Article
Epps Honored by Bob M. Gallaway Award, Creation of Dr. Jon Epps TXAPA/TxDOT Quality Seal Coat Awards Program
Transportation Short Course: TTI and TxDOT Acknowledge Employees’ Hard Work
TTI’s Mahmoudzadeh Awarded APTF Scholarship
Perez Wins First Place in Data Visualization at ATSIP’s 2019 Traffic Records Forum
TTI Headquarters Building Officially Open For Business
TTI Awarded Prestigious Robert Wood Johnson Foundation Grant to Study Health, Safety Impacts of CAVs
TTI’s Hwang Awarded APTF Scholarship
TTI Contributes Speakers, Organizers to TRB AUVSI Automated Vehicles Symposium
Austin College Magazine – There's No Place Like Home
Event Lifestyle Content
Molly's Bridal Blog – Tips and Tricks for Mixing and Matching Bridesmaid Dresses
Molly's Bridal Blog – New Line of Allure Bridesmaid Dresses
Molly's Bridal Blog – 10 Tips for the Modern Mother of the Bride (or Groom)
Brand & Community Stories
Mitel Blog – Mitel Serves: Celebrating 45 Years With Our Communities
Scripts & Media
Video Script – Happy 100th Birthday, Ella Fitzgerald!
Video Script – Celebrating Allen's Railroad Heritage
City of Allen Magazine – A Heart for Kids: Allen City Council Appoints Judge Gore
Immersive Environments
Ice Skating Institute Edge Magazine – St. Louis Park Rec Center: Staying Ahead of the Curve – from Refridgeration to Recreation
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